EU Acquisition & Performance Manager

Recruiter
Pontoon
Location
Homeworking
Salary
Negotiable
Posted
19 Feb 2021
Closes
19 Mar 2021
Ref
19071284
Contact
Lee Cahill
Function
Marketing
Contract Type
Contract
Hours
Full Time

EU Acquisition & Performance Manager

Location: Remote

Initial Duration: 6 Months

Rate £Competitive rate

Overview of Role

As the EU Acquisition & Performance Manager you will be supporting the transformational journey to a data driven marketing model to align with consumer changes in the marketplace.

You will be expected to be passionate & knowledgeable about performance media, as you will serve as an ambassador for the transformation required in performance buying throughout the European organisation. You will play a key role in building remarketing/ conversion campaigns to complement awareness/ equity building tactics, moving consumers along the consideration/ purchase funnel.

Key Accountabilities:

  • Create and optimise the EU acquisition/ performance strategy and define how performance integrates, contributes to and benefits from other media across the consumer connections plan
  • Educate the regional marketing team on how to bring acquisition tactics into their playbooks for their markets
  • Working closely with brand and customer teams define key performance/ acquisition opportunities for the brands and represent performance within the annual processes
  • Collaborate with teams to ensure performance tactics are firing insights for optimisation
  • Bring the demonstrable value of performance to the business and put in place the measurement framework and KPIs to prove that.

About you

  • 6 years minimum experience in performance/ DR media
  • Sound knowledge of GDPR and implications for advertisers
  • Experience working within DSPs (such as; DV360, The Trade Desk, Xandr and MediaMath)
  • Experience working with other technologies, such as; SF Marketing Cloud, Ad-Servers, DMPs, DCO and analytics platforms such as Datorama
  • Good overview of marketplace incl. retail media opportunities e.g. Dunhumby, Numberly and Nectar.

Candidates will ideally show evidence of the above in their CV in order to be considered.

Please be advised if you haven't heard from us within 48 hours then unfortunately your application has not been successful on this occasion, we may however keep your details on file for any suitable future vacancies and contact you accordingly.

Pontoon is an employment consultancy and operates as an equal opportunities employer.

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