Global Demand Generation Manager - SaaS

Recruiter
Spring
Location
England, London, Croydon
Salary
Negotiable
Posted
11 Jan 2021
Closes
08 Feb 2021
Ref
400380-A
Contact
James Ramsdale
Function
Marketing
Contract Type
Permanent
Hours
Full Time
Digital Strategy & Marketing Manager
Pardot, Salesforce, Google Analytics, GoogleAds, Data Studio, Qualified, ZoomInfo
Croydon
£55,000 - £65,000

Due to large growth and project development are currently are currently recruiting a Digital Strategy & Marketing Manager to be based within their Croydon office . The role does offer fully flexible working.

Over the past five years my client has become one of the leading global Cloud Telephony Platform providers and currently operating at a global level .

You will be an experienced digital strategist and demand generation manager who has managed and lead and revenue generation strategies.

The mission of this role will be to accelerate the impact of my clients global sales team by delivering on all aspects of demand generation at every stage in the funnel. Both tactical and strategic, you will partner with marketing, alliances and sales to assess opportunities and develop and execute campaigns that drive engagement and achieve accelerated pipeline and revenue growth.

You will also be responsible for the execution of all demand gen related programs with the goal of increasing market awareness, MQLs and SQLs. Your keys to success will be the ability to organize, execute, communicate and work in a fast-paced, global team.

Core Responsibilities:

Strategy
*Create successful, innovative and measurable digital marketing campaigns designed to significantly increase pipeline and revenue. Including paid media, online promotion, content marketing and social targeting. (paid, owned and earned)

*Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy

*Manage the ROI of the digital element of the marketing budget, including CPL and CPA

*Identify and assess the potential of new channels using test and learn and experimentation

Reporting

*Lead on data analytics for all online channels and platforms, provide regular reporting and deliver findings to identified stakeholders for all digital channels

*Create and maintain reports on inbound marketing activities that detail their effectiveness and business impact

*Apply an experimentation mindset to marketing programs to drive, test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies across relevant marketing channels

*Present to upper management to get buy-in and secure budgets, as well as report results.


Requirements

*4+ years experience in B2B demand generation and growth/digital marketing, preferably within the SaaS/B2B software industry

*Proven record of supporting sales to meet and/or exceed pipeline and revenue targets

*Experience of B2B digital/inbound marketing including web and content marketing, ability to leverage social media to seed demand, SEO/SEM, account-based marketing and content syndication

*Solid knowledge of website tracking and analytics tools (e.g., Google Analytics, Tag Manager, Data Studio)

*Hands-on experience with marketing technology stacks such as Pardot, Salesforce, Google Analytics, GoogleAds, Data Studio, Qualified, ZoomInfo along with WordPress, and SEO software


Alongside a competitive salary, my client can offer a great range of benefits:

*22 days holiday increasing for each full year of service up to 25 days
*Working from Home Allowance
*A range of employee perks
*Access to Amazon Prime staff account with free delivery, Prime Video, Music etc
*Your choice of MacBook Pro, or modern Dell Laptop with Ubuntu or Windows


Spring acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Spring Group UK is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Spring. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

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♦ The business of the Adecco Group UK & Ireland is transacted via a number of differently branded trading entities, as follows: Adecco UK Limited, Adia Technology Limited, Modis International Limited, Badenoch and Clark Limited, Ajilon (UK) Limited, Office Angels Limited, Penna plc, Pontoon Europe Limited, Roevin Management Services Limited, Spring Technology Staffing Services Limited.

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