Marketing manager

England, Greater Manchester, Manchester
Up to £40000.00 per annum
14 Mar 2019
08 Apr 2019
JN -032019-57245
Charley Lawlor
Contract Type
Full Time

Job Title: Marketing & Communications Manager

Purpose: To lead the design and implementation of the company's marketing and communications strategy, including marketing, customer communications, PR and stakeholder and community engagement.

Main Responsibilities and tasks:


  • Plan, develop and create a range of promotional materials to support the marketing and communications
  • Analyse research and data, acting on the findings
  • Create innovative ways of marketing services to grow passenger numbers and sales
  • Design, manage and execute campaigns to a set marketing budget
  • Liaise and co-ordinate with colleagues to ensure that display materials are current, relevant and consistently comply with brand guidelines
  • Liaise with creative agencies to deliver highly desirable and relevant campaigns

Customer Communications:

  • Manage PR and media activity for the company, both planned and reactive
  • Create positive PR stories around the company's activities, linking to the company's vision and values
  • Manage the internal communications strategy, including editing the internal newsletter, ensuring that employees have relevant and up to date information on the company's activities

Stakeholder Engagement:

  • Promote the company through positive news fed to key stakeholders
  • Celebrate success and promote to key stakeholders
  • Manage the company's sustainability report
  • Attend stakeholder events

Community Engagement:

  • Be responsible for the company's community engagement strategy
  • Increasing the company's profile within the local community
  • Promote diversity and inclusion within the company and wider community
  • Attend community events, promoting the brand

Key Safety Responsibilities:

  • To act in a manner as to ensure the health, safety, welfare, environment and fire safety of yourself and others in the organisation as well as any clients and visitors.
  • Ensure that you and any guests to any company premises understand emergency and evacuation arrangements.
  • Ensure your working environment is maintained in a safe and tidy condition.
  • To act proactively in identifying and any unsafe practices or safety risks in the organisation and reporting these through the appropriate channels.
  • Ensure adherence to all relevant company policies and procedures.

Knowledge and Skills Requirements:

  • Proven experience of marketing excellence at management level
  • Degree or relevant experience in a marketing and communications role
  • Good understanding of passenger transport and awareness of how the company fits into the local landscape.
  • Good inter personal skills and ability to build relationships with both internal and external stakeholders.
  • Effective leadership skills
  • Effective writer with key attention to detail
  • Creative
  • Flexibility (some out of hours working will be required)
  • A team player
  • Good understanding of data privacy standards/GDPR
  • Strong awareness of the dynamics of social media
  • Understanding and experience of various communications channels in an operational business
  • Excellent communicator
  • Experience of managing change effectively
  • Highly motivated
  • Clear and concise written skills
  • Organised and efficient
  • Good knowledge of all computer systems, with the ability to learn new systems
  • Ability to work autonomously
  • Effective decision maker

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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