Ideally we are looking for someone with the full marketing mix - key marketing and communication skills in creating advertising and promotion strategies, creating multi-channel content, both copy and design. End user lead generation experience and Product/category management experience. A candidate who is or willing to become the Market 'expert' for the UK'
Key account customer interactions - Key contact direct to multi levels within key accounts working on assortment developments, advertising and promotion amongst others.
Assist sales with end user lead generation activities as needed, creation and adaption of central materials for local implementation.
Local assortment and local UK marketing materials responsible.
UK&I representative within international Marketing network within Table Top Business area.
UK Marketer:- Key marketing liaison for customer account base providing among others, the following services; trade specific literature support (trade copy, promotional activity planning and design)
Create, manage and execute a strategic end user communications plan across various marketing channels including; web, blogs, social media, telemarketing, PR and e-mail.
Briefing and management of PR agencies across all brands when required. Utilise the CRM database to ensure all contacts are tracked and regularly communicated with.
Responsible for local marketing communication such as fairs, samples, catalogues, enewsletters, website and other sales/marketing material -traditional and digital, including content adaptation.
Setting and managing UK advertising & promotion budget and administering recommended promotions and advertising campaigns, assessing their success against plans in line with budget compliance.
Development of strong and coherent local marketing plan supporting the core growth objectives.
Responsible for implementation of International market objectives and attendance to central Table Top meetings and communications.
Identify new business opportunities for new markets and/or market segments and propose initial plans to exploit these opportunities.
Execute studies and analyses for specific customers or markets/segments in order to define the specifications for these customers and markets and developing specific approaches for them where appropriate. a Local assortment responsible.
Main point of contact for Category managers (NPD, Range development, market knowledge).
Acts in accordance with the Company Core Values at all times.
Responsible for own housekeeping and for observing health, safety and fire procedures in accordance with Company policis
Required Knowledge, Skills, Competences and Experience
Graduate with Professional qualification in Sales and Marketing.
Experience in Hospitality and/or Foodservice sectors preferable.
Ability to create engaging and informative B2B and B2C content for digital and print.
Adobe Creative Cloud software skills.
Excellent IT skills including MS Word, PowerPoint, Excel.
Excellent organisational and time management skills.
Design conscious and commercially aware.
Numerate/literate with good analytical skills.
Excellent communication and interpersonal skills.
Enthusiastic and self-motivated.
Excellent presentation skills.
Salary Circ. £35,000
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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