Managing your online reputation

Published on: 8 Nov 2012

How do you make sure that your online reputation enhances rather than obstructs your job search?


Here are ten key action points:

  1. Google yourself and see exactly what future employers may see – and don’t forget to look at the images.
  2. Protect your privacy by using privacy settings on social media sites like Facebook, LinkedIn and Pinterest.
  3. Make sure you keep up to date with the latest privacy settings of social media sites and take advantage of them. There are online tools that can help with this.
  4. Don’t use profile pictures that would make your mother blush – they may have a similar effect on employers.
  5. Exercise some censorship – think twice about what you post. If you wouldn’t say it to an employer or show them the photograph, don’t do it. Equally, take care in what you post on company websites. You may well be disgruntled with their service but what you say will reflect on you as much as them.
  6. Exploit your networks – build an online network of contacts through tools like LinkedIn.
  7. Follow industry figures and top employers to keep up to date with what’s happening.
  8. Join the debate – get your name out there by joining online discussion groups and debates.
  9. Get recommendations to build your reputation – the good word of a former boss, colleague or lecturer can go a long way in building your credibility.
  10. Take advantage of the opportunity to remove or edit comments where you can on social websites and get friends to untag you on embarrassing photographs. And make a point of asking friends to seek your permission before tagging you in future.


Uncover some more secrets by downloading our guide to Managing your online reputation.