PPC (Pay Per Click) Manager
The primary focus of this position will be involved shaping strategy making suggestions and recommendations based on PPC alongside both the Digital Strategy and Channel Strategy functions.
Alongside PPC Executive, the PPC Manager will be responsible for making sure that PPC accounts run to budget, deliver account development and maintenance tasks in line with the development. Also will work to best practice and effectively utilise search engines, Facebook, LinkedIn, YouTube, GDN, and other providers. Additionally, the successful candidate will populate regular performance and competitive landscape reports, and provide analytical commentary.
The PPC Manager will oversee and participate in day-to-day duties with the support of the PPC Executive, including, but not limited to:
*Generating and expanding keyword lists assigned to designated clients and projects and insuring they are relevant to the clients industry.
*Drafting ad copy against client briefs and making sure that the organisation is working to client branding.
*Maintaining campaign negatives and uploading them on a central database for the team access.
*Ensuring campaigns run efficiently and to budget, highlighting any additional costs that may incur during a project.
*Running, maintenance and development of regular monthly, weekly and daily reports on PPC campaigns
*Developing PPC campaign briefs and development plans, presenting these to stakeholders for sign off.
*Ensuring Compliance, Content and Product requirements are clearly defined, and delivered against individual client SLA's.
*Formulating proposals for internal teams that identify opportunities in PPC
*Linking up and assisting with campaign management in terms of monitoring and reporting on PPC activity
To apply, please send your latest CV for immediate consideration.